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Paty

Paty Inc. is a Houston-based children's apparel brand with 70+ years of heritage, offering USA-made clothing for retail and wholesale.

Responsibilities

  • UX Design

  • UI Architect

  • Content Design

UX Improvements
 

Product Categorization

Approach

A lifestyle-first, editorial e-commerce UI using a card-based layout to organize categories clearly and reduce cognitive load.

Vision

A soft, premium boutique DTC experience that prioritizes inspiration over transaction, encouraging calm browsing while supporting intentional, lightweight conversion.

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Results

  • +25% Increase in Category Page Traffic

  • 15% Reduction in Homepage Bounce Rate

  • Larger touch-points(bigger tiles) for improved Mobile-First Experience

  • Higher click-through rates (CTR) for niche collections

Lookbook (Shop the look)

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Vision

By shifting focus from single items to curated outfits, the vision was to eliminate decision fatigue for parents while strategically driving Average Order Value (AOV) through high-value, incentivized bundles.

Vision

By shifting focus from single items to curated outfits, the vision was to eliminate decision fatigue for parents while strategically driving Average Order Value (AOV) through high-value, incentivized bundles.

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Collections Landing Pages

Product Page Redesign

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Vision

By shifting focus from single items to curated outfits, the vision was to eliminate decision fatigue for parents while strategically driving Average Order Value (AOV) through high-value, incentivized bundles.

Approach

By shifting focus from single items to curated outfits, the vision was to eliminate decision fatigue for parents while strategically driving Average Order Value (AOV) through high-value, incentivized bundles.

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Complimentary Product Recommendations

  • Frictionless Discovery: Minimizes searching by surfacing logical add-ons instantly.

  • Anticipatory Assistance: Prevents "missing part" frustration by suggesting required components.

  • Reduced Cognitive Load: Simplifies complex decisions through curated, relevant pairings.

  • Social Reassurance: Builds buyer confidence through "frequently bought" validation.

  • Seamless User Flow: Keeps the journey moving by providing clear, helpful next steps.

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Soft Pink

HEX Code #FCEAF1

Cornsilk

HEX Code #EFE0DB

Sky Pillow

HEX Code #D4EDFA

Rusk Air

HEX Code #E3DED5

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